A website’s performance may be hindered due to several reasons. For example, you may have Call to Action Tools or CATs which are the icons like ‘Download Now’, ‘Buy Now’ or ‘Sign Up’. If your website is an online magazine, you may have ‘Subscribe Now’. Just having these icons is not enough but they have to stand up clearly and entice the user to click on it. This will happen only when your website content is engaging. You need to have the images rightly displayed and you need to have relevant images. For example, if your advertisement claims that a particular dress is being sold at 50% discount but the image conveys something else, then this will bring bad name to your business. Even for conversion rate optimisation, the need to establish the trust of your business is of utmost importance.
Why do you need CRO?
Your website needs to be user-friendly and you need to have a process that not only makes navigation easier, but even the buying or signing up process needs to be convenient. Of course, one of the paramount features to make your website work is that it should not have any security issues, especially for e-commerce sites. For those sites who are aiming additional downloads need to ensure that there are no virus or any such threats to the user. These factors may seem trivial but in the long run, these are the factors that will determine your conversion rate. Thus, with conversion rate optimisation, you will be able to find areas where your website is lacking
Also analyze and compare. You can also run a survey which does not intrude or hassle your visitors but just as a feedback to see if they are happy with your products or services. You can send the feedback form to all the registered users and you can even put that up on your site but in a way so as to not to inconvenience your visitors.